The Boston Celtics announced via press release that they and their partner Jack’s Abby plan to make their popular collaborative adult beverage — “Pride and Parquet” beer — available year-round.
The Framingham, Massachusetts brewery will have the imbibable on shelves this week according to the release, which is described as an easy-to-drink lager with a hoppy taste and 5.7% alcohol by volume. The team forwarded a pair of statements from Jack’s Abby Craft Lagers co-owner Sam Hendler and Senior Vice President of partnerships and business development for the Boston Celtics Jack Delton.
WATCH: Celtics Tatum, Brown, Pritchard FULL highlights vs Raptors 1/4 https://t.co/FoBdwg9RH5
— The Celtics Wire (@TheCelticsWire) January 5, 2021
“My brothers and I are extremely excited to launch this collaboration beer with a great Boston institution like the Celtics,” began Hendler.
“In making this beer, we were able to work side-by-side with the Celtics team throughout the entire process, from design to naming to ingredients and recipe. To be able to do that with a giant in the sports world is a really unique opportunity for a small family business and we are bringing everything we have to this partnership and this special beer. “
“We are thrilled to announce our first ever Celtics collaboration beer, Pride and Parquet, with our friends and partners at Jack’s Abby,” added Delton.
Boston Celtics 126, Toronto Raptors 114 Jan. 4 full game photo gallery https://t.co/bH6ikJE1qq
— The Celtics Wire (@TheCelticsWire) January 5, 2021
“Sam and his brothers came to us with the idea of creating this custom lager and it was a great experience to work with them from start to finish,” elaborated the Jack’s Abby spokesman.
“We hope Celtics fans will enjoy Pride and Parquet as much as we do.”
While it’s unclear if it will be available in our editor’s area of Mexico City, those of you closer to home should be able to sample the brew at a local retailer near you soon.
