The Celtic FC Foundation is shelling out £300,000 to ensure nobody goes hungry during the coronavirus crisis.
The club was founded over 130 years ago to alleviate poverty in the East End of Glasgow, with the charity continuing that goal in the midst of the Covid-19 pandemnic.
Many families have been left short of money and food due to the impact the lockdown restrictions have had on employment.
And the Foundation is now helping other charities to ensure the needy are able to eat.
The charity ordinarily raises around £3million every year, using the money for poverty, social inclusion and employability projects.
As well as working with marginalised people in Glasgow, it also helps those struggling in Edinburgh, London, Ireland and elsewhere in the world.
It also helps to run a summer games project in New York, which helps feed kids in the US city.
But fundraising, and the charity's ability to deliver their projects, came to a halt because of coronavirus, and the steps imnplemented by the government to stop the spread of the deadly virus.
So Tony Hamilton, they Chief Executive of the Celtic FC Foundation, and his team dug deep to ensure they could still do their bit.
Their Football For Good appeal, combined with money from the charity's reserves and private donations, resulted in £300,000 that will be used to fill the bellies of those in need.
Tony said: "We are trying to work with our existing partner charities, that we work with at Christmas, to co-deliver and help put food on tablets.
"We are also working with local food banks, the Church of Scotland, homeless charities and children charities.
"We currently deliver 100 hot meals, every day, to frontline staff NHS staff at Glasgow Royal Infirmary, which are made in the Cathedral House Hotel."
Circumstances have changed for many people over the last few weeks, with more employers experiencing financial difficulties caused by the lockdown.
And Tony said the charity are doing their best to help the needy, by helping to fund charities such as Fare Share, Action for Children, Royston Youth Action and Help the Homeless.
He explained: "We are providing resources to them as they are going out in to communities directly.
"We are just trying to keep this going as best as we can, helping as many people as we can.
"This is what we are doing just now in terms of trying to help with this crisis.
"This is to make sure people don't hungry.
"People may have been fine a few weeks ago, but they may now no longer be in work, or might now be ill.
"We just want to make sure everyone can eat.
"The basic principle for us is addressing the food crisis.
"We are also about to launch another food bank initivative for those just discharged from hospital and a food delivery service for people who are isolating, or vulnerable, or both."
Celtic Chief Executive Peter Lawwell said of the Football For Good appeal: “Showing support for others is now even more crucial than ever.
"As a club with a proud charitable heritage, there's a real sense of responsibility to do all we can to help those, particularly on our doorstep, who need it most.
"That’s exactly what Celtic FC Foundation strive to do on a daily basis but this current challenge is like one we have never faced before.
"Therefore, our sense of community is absolutely crucial in this fight."
