Celtic have made a significant improvement in terms of how valuable their brand is in world football.
According to a study by Brand Finance, the Scottish champions have climbed five places in the table which is dominated by Europe’s top clubs.
Real Madrid have overtaken Manchester United as the most valuable brand on planet football. Los Blancos’ brand is said to be worth more than €1.6billion while second-placed United are valued at €1.4bn. Below the Old Trafford giants are Barcelona in third, Bayern Munich fourth, with Manchester City making up the top five.
Celtic , meanwhile, have risen from 42nd place in 2018 to this year’s spot of 37th. The study does not include figures of brand worth below the top 10.
The Parkhead side are the only club from Scotland to be included in the top 50.
