Seeing the team you love win the Champions League is the holy grail for every football fan but some supporters are more likely to see it happen than others.
And Ajax diehards are dreaming of glory again with Erik Ten Hag's thrilling side aiming to go one better than the magical side that were cruelly denied by Tottenham in 2019.
They have won four out of four in this year's tournament and look poised to go deep again.
There's a long way to go but the current team look very much like the side that passed Real Madrid and Juventus off the park en route to the final four.
Supporters of some of the biggest teams in Europe outwith the 'Big Five' leagues all hope for their day in the sun but it remains a battle against the odds due to the financial disparity.
Fans around the world fell in love with the Ajax side that looked capable of winning the Champions League two seasons ago, with many asking why others shouldn't strive to do the same.
Short-lived Celtic chief executive Dominic McKay name checked a host of clubs saluted for their forward thinking approach as he cited the examples of Sevilla and Brentford - a sign of thinking outside the box.
Benfica and Porto followers probably feel the same as Celtic and Rangers supporters - but the Portuguese pair compete in a league that brings in more than 10x the TV revenue the Scottish Premiership does.
Respected football finance expert Swiss Ramble has pored over the latest financials from Parkhead and his audit has thrown up several points of interest.
He notes Celtic "are in good shape financially, despite the pandemic, thanks to their sustainable model", but breaks down the key reasons why sustainable long-term success in Europe remains a challenge due to the financial disparity.
So are Celtic currently in position to do an Ajax? The answer appears to be a firm no, if you compare the finances between the two clubs.
The Parkhead side dwarf their distinguished European peers in terms of match day income (£19m to £2m) but fall short when it comes to TV (£48m to £11m) and commercial revenue (£60m to £29m).
While the £50m disparity is sizeable, Ajax are competing with teams whose revenue swamps them in world football's top club competition.
Celtic are a long way from riding roughshod over the best teams in the continent but supporters expect success in the Europa League that could lead to a knockout slot in the newly-formed Europa Conference League.
Continued success on the continent will only boost the coffers but the main stumbling block remains the domestic TV deal with Sky that is miles behind even the Polish and Belgian top divisions in terms of income.
That's why 'doing an Ajax' might be only replicated by the Amsterdam side anytime soon led by their brilliant manager and their talent-rich squad.
