There are few London retail spaces more buzzy than The Corner Shop at Selfridges, the permanent pop-up that regularly hosts luxury brand takeovers and themed, Instagram-worthy installations. So, it feels like a fitting spot for Celine to select for the pre-launch of its hotly anticipated Summer 2025 collection.
Aptly named 'Été Celine' and inspired by the timeless allure of the French Riviera and Saint-Tropez, the collection includes everything you could possibly need to see out the summer season in style. Think elevated takes on the classic raffia beach bag, wide-brimmed sun hats and chic leather sandals, alongside swimwear and sunglasses topped with the iconic Triomphe logo.
Displayed amongst the striped hammocks and sun loungers that make up the Parisian fashion house's imaginary beach club pop-up—that will be in situ at Selfridges until May 16th—you'll also find crochet separates, cotton dresses and denim to complete the city-to-coastline holiday wardrobe of dreams.
Those keen to embrace the Celine summer lifestyle in all its glory can also shop complementary lifestyle items, such as nautical-themed cushions, beach towels, deck chairs, stools, and travel bags, that are exclusive to the Corner Shop pop-up.
And for the perfect finishing touch, there's the latest release from Celine Haute Perfumerie: the Un Été Français perfume. An evocative blend of bergamot, neroli and gorse, it's the scent of summer bottled up, a single spritz transporting you back to languorous, sun-soaked days spent luxuriating by the sparkling sea in the south of France—and a glimpse into all the fabulous, Celine-clad holidays still to come.
