Channel 4 has scrapped plans for a charity special of Celebrity Naked Attraction, which they hoped would raise money for Stand Up To Cancer.
The one-off would see famous faces strip down in the hopes of choosing a partner based solely on how contestants look naked.
But bosses at the channel canned the idea after being unable to convince talent to get their kit off on national TV.
The show recently launched its eighth series, in which one clothed guest chooses from six potential dates.
Standing in coloured booths, the naked contestants are revealed bit by bit from the feet up and eliminated in rounds until only one remains.
Host Anna Richardson, 50, has expressed keenness for a celeb special of the raunchy gameshow.
Unfortunately, few celebrities shared this enthusiasm.
One star who was up for the challenge was former Celebrity Big Brother star, India Willoughby, 56.
"I was asked to do the show and I wanted to do it. I was up for it and it was in the pipeline," she told the Daily Star.
"But unfortunately they couldn’t get enough people, so it went down the pan."
Willoughby is still eager to feature on the show should Channel 4 execs change their mind, and hopes that she can take part in the next year.
"You only live once. My body is going to deteriorate very soon," she said.
"If I was going to do the show, it would have to be in the next 12 months or so or everything is going to be hanging around my ankles!"
This isn't the first time that the controversial show has made headlines in recent weeks.
Slammed for its "creepy and non-consensual" London bus adverts, the show came under fire and was forced to pull the campaign.
The advert featured an entirely black background, with three arrows pointing to different upper-deck seats.
One of the arrows was labelled "Loves Naked Attraction", another "Hates Naked Attraction", and finally, "Loves being naked".
Taking to Twitter to blast the campaign, writer Tracy King said: "What the hell is this creepy bus ad? You can't just label non-consenting passengers like that. Does @Channel4 not know how many sexual assaults take place on buses?"
Channel 4 has previously run a number of successful celeb specials of less racy shows in aid of Stand Up To Cancer.
These include First Dates, Hunted, and Gogglebox.
