Celebrity Gogglebox star Eddie Boxshall was branded 'absolutely disgusting' following latest scenes on the show.
The commodities trader was back on the Channel 4 programme on Friday night alongside partner Denise Van Outen.
The couple have been on the Gogglebox spin-off since the very beginning and returned for series three, which started earlier this month.
But viewers quickly found themselves grossed out by Eddie's actions on the show.
The 46-year-old was seen tucking into a tub of ice cream - which is completely fine.
Until Denise asked her other half: "Are you actually trying it? Doggy ice cream... What flavour is it? Please tell me it's tuna or something."
"Strawberry! It's alright!" Eddie said, before offering the tub back to their French bulldog for a lick of the tub.
But Eddie went for seconds, tucking into the pot once again, commenting: "Think I'll have some more of that!"
"I got them for the dogs! It's got a dog on it, it's a doggy ice cream.," Denise tried to tell him. "You can't eat that!"
"Don't worry about that, of course I can," he replied, as he continued to share the odd bit with their pet pooch.
Viewers, however, couldn't cope.
"Eddie ate dog ice cream, then ate it again after the dog slobbered all over it, absolutely disgusting #CelebrityGogglebox #Channel4," tweeted one.
Another said: "No way has he just ate that dog ice cream after letting the dog lick it first #CelebrityGogglebox."
"Wtf did I just witness on #CelebrityGogglebox.. Eddie just let his dog tongue out the yoghurt & he carried on eating it. Nahhhhh," a third stunned viewer added.
A fourth commented: "He's eating the doggy ice cream after the dog's had its tongue licking round it! Yuk! Gross!"
