Celebrities have been showcasing Tesla's Cybertruck as the latest four-wheeled status symbol. Notable figures like Kim Kardashian, Jay-Z, Justin Bieber, and Steve Aoki have been seen with the futuristic truck, sparking interest and speculation.
While the sightings have generated buzz, some experts have raised questions about whether these appearances are part of a strategic marketing plan by Tesla. Nevertheless, the high-profile endorsements seem to be boosting the electric vehicle company's reputation.
The Cybertruck has become a must-have accessory for those seeking to make a statement. Winston Chesterfield, founder of Barton, a consulting firm catering to the affluent, noted that owning a Cybertruck has become a symbol of status among high-end individuals.
Kim Kardashian was among the first celebrities to flaunt the Cybertruck publicly, referring to it as a 'Cool Carpool Mom' on her Instagram story. Justin Bieber and his wife, Hailey Bieber, have also been seen driving the vehicle to church, capturing attention online.
Jay-Z and Beyoncé reportedly received a Cybertruck, which they promptly customized with a matte black wrap, earning praise from Tesla CEO Elon Musk. Similarly, Steve Aoki expressed his excitement upon receiving a Foundation Series Cybertruck, labeling it a 'Cyberbeast' in a video shared by Musk.
Other celebrities, such as Bad Bunny and Pharrell Williams, have also been linked to the Cybertruck. Bad Bunny was spotted arriving at a tour stop in Utah with the electric truck, while Williams was photographed attempting to park the vehicle in downtown Miami, albeit encountering some challenges.
