Great Grimsby Day saw two town institutions united.
Pettits Lincolnshire Sausages made their debut on the menu at Grimsby Town's Blundell Park.
It followed the successful re-launch of the much-loved banger late last year.
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Andrew Pettit, who alongside Jason Stockwood has taken over at the helm of the Mariners, is a fourth generation of the butcher family.
With father John and brother Stephen the recipe was reintroduced with a third party producer, with Docks Beers providing the retail space.
He said: “The launch of Pettits sausages at Docks Beers has been a resounding success, and we are delighted that the town has responded to their return so enthusiastically. Ever since getting involved with Grimsby Town FC it’s been our ambition to have the sausages available as part of the matchday experience.
“We will be giving it a streetfood twist and Pettits sausage buns will be available to fans from the Docks Beers container in the Mariners Trust Fan Zone. Great Grimsby Day seemed to be a fitting day for them to make their first appearance!”
The duo bought out seafood industry leader John Fenty in the close season - with the club slipping out of the English Football League for a second time in 11 years.
Andrew said: “One of the changes we have been most excited about is that we have been able to help transform the culture around food at Blundell Park and make it an experience that everyone can come and enjoy, with enough variety to suit everyone.
“Supporting local business is an important goal for Jason and I and the club has enjoyed partnering up with some of North East Lincolnshire’s finest street food outlets to put on an exciting array of food at every home game.
“Pettits sausage buns will be just one more addition to this already strong line up.”
The pair welcomed the business community, hosting a Hull and Humber Chamber of Commerce dinner at Blundell Park, the day before the 2-1 defeat to Bromley.
They also revealed how a new staium - plans for which brought the initial consortium together - are now not an immediate priorty, with 'architect' of the vision Tom Shutes having stepped away.
The sausage was one of the most-mourned elements from the collapse of the Bethlehem Street operation. Mr Pettit Snr had retired, with sons pursuing other careers. And it was no stranger to Blundell Park highs either, with celebratory sausage recipes rolled out to mark Wembley success in 1998.
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