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The Guardian - UK
The Guardian - UK
Business
Jemima Kiss

CBS goes all YouTube

The latest bright idea from the digital team at CBS (who bought Last.fm in May, lest we forget) is a new internal digital studio that will churn out YouTube-esque video clips.

The six-person Eyelab devision will produce free clips designed for the two-thirds of online viewers that CBS believes are not interested in watching full-length TV episodes online.

The strategy marks a return to the first online experiments of broadcasters, who started putting trailers online before full episodes. The inspiration apparently came from a home-edited CSI: Miami clip posted to YouTube last year that picked out all the best one-liners of its main character, Horatio Caine.

Clips will include a montage of high-fives from "How I met your mother" (can't wait for that) as well as content created by users.

Source: Wall Street Journal

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