To celebrate this Black Friday, British online food delivery service Deliveroo is gifting thousands of pounds worth of prizes through a world’s first giveaway via Spark AR Technology.
The Deliveroo Golden Riders - kitted out in gold from head to pedal - will by cycling through Edinburgh city centre on Wednesday 27 November.
You can use any smartphone camera to scan the hotspot on the rider backpack and when you do, money-off vouchers will fly out the device like magic.
Lucky residents who catch a Golden Rider will nab Deliveroo credit prizes ranging from £5 to £5,000 - that’s a whole lot of katsu curries .
And those who share their augmented reality experience on social media, will automatically be entered into a ballot to win free food for a (very) full month.
And it doesn’t end there, anyone lucky enough to have the Deliveroo Golden Rider arrive at their house will automatically receive a golden ticket prize; money off their next meal.
Spark AR, created by Facebook , allows developers to create interactive AR effects within the Facebook and Instagram platform. The digital effects are sparked when any smartphone camera is held over a hotspot, connecting directly into the users Facebook account.
Sophie Headlam, Head of Social at Deliveroo says: “Think Pokémon Go, but instead of Charizard, you get a cheeseburger Our Golden Rider campaign is the perfect blend of cutting-edge AR technology and amazing food.”
Have you spotted the golden riders yet? Let us know!
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