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The Guardian - UK
The Guardian - UK
Entertainment
Mark Hooper

Catch of the day: Superbowl ads


The Carolina Panthers arrive on the pitch in the 2004 Superbowl - the one where Janet Jackson's wardrobe malfunctioned. Photograph: Ronald Martinez/Getty Images

It's Superbowl weekend folks! Which to British viewers means staying up late at night on Sunday (kick-off's at 11.25pm GMT), overstating the importance of the one expat amongst a combined squad of almost 100 players and missing the best bit completely. No, not the dramatic last-minute winning kick from Lawrence Tynes; the commercials filling the year's prime ad spot.

But fear not: AOL are thoughtfully putting them up online for us (provided that link every changes from its current "Commercials Coming Soon' holding page). In the meantime, immerse yourself in the rather self-explanator" SuperBowl-ads.com site, which includes an exhaustive history of the best, the worst and the startling news that the slot was sold out quicker than ever this year. Entertainment Weekly has drawn up its own favourites list too, while the New York Times has exclusive breaking news that the advertisers are going soft this year, with Middle America having never fully recovered from Janet Jackson's wardrobe malfunction.

But by far the biggest controversy this year looks set to be KFCgate. The fried chicken outlet has promised to pay $260,000 to charity for the first player to do a "chicken dance" touchdown celebration - but what if no-one takes the bait? This one could run and run...

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