In an age when any D-list star is deemed worthy of appearing as a contestant on reality shows, let's remember an age when the small screen was still deemed to be a tuxedo-and-ballgown affair; when some of the greatest stars of the 20th Century, rather than the last 15 minutes, graced the gameshow format. And we're not talking Stuart Hall here.
Take, for instance, this amazing footage of b>Salvador Dali on What's My Line. Surreal isn't the word. Although his approach to the rules - essentially answer "Yes" to every question - is. Similarly, Hollywood Squares would regularly call on Tinseltown's finest - from Vincent Price to Walter Matthau to help members of the public win "prizes worth over $4,900 including a Russian sable stole".
Imagine Damien Hirst, Tom Cruise or Elton John bothering to do the same today. Or in fact anyone.