Charles Saatchi: nice website
Hey everyone, there's a new Saatchi gallery! It's opening next year, it's in a typically grandiose building and best of all it's going to be free! But if you can't wait until 2008, fear not - because its new website is already up and running. It proclaims itself, rather bafflingly, to be "The World's Interactive Art Gallery". What does that mean? Well, let's take a look...
There's a nice little "virtual tour" of the new space, there's a swishly designed "mag-blog" and, alongside the usual artist profiles and tantalising hints about future exhibitions, they're encouraging YOU, the people, to contribute your own artwork (or just doodle online using their Your Studio feature). And they've also cottoned on to the fact that websites are a pretty good place to showcase video art.
Unusually for a gallery website, it looks like someone's actually had a sit down and thought about who might want to use it. It still feels like a chore navigating from the homepage, but it's worth clicking about as things become live. Of course, it's nothing like as impressive as MoMA's mini site for their 2002 Russian Avant-Garde Book exhibition. But then, what is?
