Name: Livelyreads.com
Based: London
Website: www.livelyreads.com
Over the last 12 months, one of the strategies we have employed to keep cashflow healthy has been to keep our cost of production to a bare minimum. This way, when we are not getting enough clients we can still pay our overheads. We also outsource most of our professional service needs so we don’t have to hire permanent staff.
The other part of our strategy is repeat customers – we contact them every now and again to ask what their needs are. If it’s a first time client, after we have served them and they are satisfied, we get them to fill in a referral form to say how well we have done and that they recommend us to their friends or family.
We have also come up with a range of back-end offers. This has kept us in the black and we have seen a 75% increase in our gross profit. As the director of the company this gives me peace of mind.
Glendene Pollard is the co-founder and director of Livelyreads.com.
