Bluey, the Australian blue heeler puppy cartoon character, and scented slime are predicted to be among the most sought-after toys this Christmas, according to a major retailer.
The £80 Bluey celebration home mega bundle, based on the popular Australian cartoon series, is set to be the number one bestseller this Christmas for pre-school-aged children, Argos said.
The list of the expected 20 best-selling toys this festive season also includes the £10 Gui Gui single pack, a “blind box” packed with colourful, scented slime and collectable charms.
The retailer said toys that bring TV and movie characters to life will dominate this year’s list.
Aside from Bluey, the £65 Gabby’s International Movie Dollhouse, for fans of the Netflix show about a girl who wears cat ears and is known for catchphrases such as “miaow-mazing”, “pawesome!”, “ab-so-cat-a-loutely” and “hug attack!”, is also expected to be a popular choice with a film release scheduled for October.
Another predicted top seller is the Wicked World small doll multipack (£24) following the 2024 film of the musical.
Star Wars takes its regular place on the list with the £40 power crystal saber, which offers “ultimate customisation” as the first lightsaber toy with interchangeable kyber crystals.
Also on the list is the new £110 Lego Star Wars Ewok buildable figure, alongside more of the ever-popular plastic brick in the form of Disney Lucky & Penny 101 Dalmatians Puppies, for £20.
Dinosaur enthusiasts can ask for the Jurassic World interactive hatching dino, a £65 robotic and interactive creature that hatches out of an egg for the ultimate unboxing experience.
After selling out last Christmas, the Fat Brain Toys air toobz (£140) is back again this year, as is the Hot Wheels ultimate dual dragon transporter (£55) and the £50 Monster Jam smash & bash gravedigger, which breaks apart when it crashes and then self-fixes with the press of a button.
The new Soccer Dash (£40) is an improved soccer bot with enhanced electronics and eight game modes.
Argos said it also expected the £130 instant print tablet, a new all-in-one instant-printing creative tablet, to be a popular choice.
Chantal Pearce, head of toy buying at Argos, said: “This year’s top toys reflect the dynamic landscape of play, bringing together world-famous brands, beloved movie characters and highlighting cutting-edge innovation.
“It’s also so important for us to tap into the latest play patterns, supporting children’s development through interactive fun and encouraging them to unleash their creativity too.”
The full list of Argos’s top 20 toys for 2025 is:
