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Irish Mirror
Irish Mirror
Sport
Cian Dunne

Carlsberg launch Liverpool FC 'Champions Can' after Premier League win

Carlsberg are celebrating Liverpool's Premier League triumph with a limited edition 'Champions Can'.

Jurgen Klopp's men were crowned champions on Thursday night following Manchester City's 2-1 defeat at Chelsea.

The Danish beer will switch their iconic green can to Liverpool's red, along with adding the club's crest, player signatures and the words ‘Champions, 2020 onwards'.

Irish fans can win the limited edition can by visiting Carlsberg's Ireland Facebook page from Monday, 29 June.

The can will be available to fans in 23 countries around the world, including Ireland, Australia, China, India, Malaysia and the USA.

Carlsberg Marketing Manager Colum Campbell said: "As a long-standing partner of Liverpool FC, we’re delighted to be celebrating the team’s incredible season together with fans across Ireland.

"This is a historic moment for Liverpool fans to savour, so we’re thrilled to have some limited-edition Liverpool FC champions cans to giveaway through Facebook for fans to celebrate at home.

"Our role is to make football even better for the fans, and hopefully this will make their celebrations even sweeter.”

Liverpools long 27 season partnership with Carlsberg is the longest in the Premier League.

In 2019 Carlsberg brewed an all red beer for Liverpool FC fans, celebrating legendary manager Bill Shankly’s famous decision to turn the club’s kit all red, believing that teams in red win more.

The beer, label and bottle were all changed red to remember the iconic colour change.

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