The event took place on Nov 11 here at the Guardian. The panel were as follows:
Paul Marvell, director of learning at the Institute of Fundraising. He has been in fundraising for the past 17 years.
Jo Swinhoe, director of fundraising and marketing at the Alzheimer's Society. She has been a professional fundraiser for more than 15 years.
Dr Jill Mordaunt, senior lecturer in social enterprise at the Open University Business School. Editor of the book Thoughtful Fundraising, Jill is an expert on the tensions and ambiguities that confront fundraisers.
Peter Morgan, head of HR at Macmillan.
Recruitment consultant, Adèle Bird. She has over 20 years of experience in the charity sector and currently leads Action Planning's senior recruitment team.