A woman is thrown into a swimming pool after La Dolce Vita’s victory in the Palme d’Or, 1960Photograph: Photo TraversoElizabeth Taylor – seen here in 1950 – was one of many actors happy to mingle on the beach with the public. By the late 1960s most had retreated before a growing media scrumPhotograph: Photo TraversoBrigitte Bardot with a schoolboy in tow, 1955, photographed by Gilles Traverso’s father Henri. 'For people like Bardot' says Gilles, 'the promotion was also a performance'Photograph: Photo Traverso
An ill-at-ease Andy Warhol in 1967, with some of his muses – including the singer Nico, sat beside himPhotograph: Photo TraversoThe stars of Taxi Driver – Jodie Foster, Robert De Niro and Harvey Keitel – in 1976, the year the film, directed by Martin Scorsese, won the Palme d’Or. De Niro returns in 2011 as president of the juryPhotograph: Photo TraversoArnold Schwarzenegger gatecrashes the party in 1977, with support from the Folies BergèrePhotograph: Photo TraversoAngelina Jolie and Brad Pitt, promoting Inglourious Basterds, in 2009Photograph: Photo Traverso
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