Birmingham City have signed up a "cannabis oil" drinks firm as one of their official partners in what is being billed as a world-first agreement.
The Championship club said Green Monkey CBD will supply a range of products at outlets throughout its St Andrew's stadium, including corporate areas, starting with Saturday's match against Stoke City .
A 12-month sponsorship deal has been signed between the two parties which will also involve the club working on engagement events to promote the company's products.
The partnership will also be used to advertise Green Monkey's message of health and wellbeing.
Ian Dutton, Birmingham's chief commercial officer, said: "We are delighted to be one of the first clubs to partner with a CBD Drinks brand.
"As a club we are always looking to be innovative and create industry firsts with our partnerships programme.
"It was clear from the beginning that a partnership with Green Monkey CBD was going to give us the opportunity to deliver a new and unique offering for our fans on matchdays, so we look forward to having their very distinctive green cans available across our kiosk and hospitality areas."
Green Monkey have sold over a million of their 250ml carbonated canned drink since it's launch in November last year, which contains 10mg of broad spectrum CBD.
Drinks such as the “Monkey Mojito”, and “Gin and Green” will be available to buy in the stadium's bars and hospitality areas.
The CBD industry has grown rapidly in the UK and is set to top the £1 billion this year.
But this is the first time a CBD company has become an official partner of a major sports team in the UK.
Scottish Premier League club Hamilton Academical renamed their ground the HopeCBD Stadium after being sponsored with a five-figure sum.
Cannabidiol (CBD) is a legal cannabinoid which can help ease the effects of anxiety, sleep problems, chronic pain, as well as supporting general wellness.
England rugby union player George Kruis is a known advocate of products related to the substance.
