On Monday, outspoken Christian Candace Cameron Bure said she doesn’t expect her new network to feature LGBTQ story lines in its Christmas movies.
“I think that Great American Family will keep traditional marriage at the core,” she told the Wall Street Journal.
Almost immediately after dancer and reality star JoJo Siwa — among others — expressed disappointment about Bure’s comment, GLAAD suggested that advertisers consider boycotting the network.
“It’s irresponsible and hurtful for Candace Cameron Bure to use tradition as a guise for exclusion,” Sarah Kate Ellis, GLAAD’s president and chief executive, said in a statement Tuesday. “I’d love to have a conversation with Bure about my wife, our kids, and our family’s traditions.”
Ellis labeled Bure as “out of sync with a growing majority of people of faith, including LGBTQ people of faith, who know that LGBTQ couples and families are deserving of love and visibility” and tagged the chief content officer’s comment as hurtful to LGBTQ employees of GAF and their LGBTQ friends and family.
“If GAF’s plan is to intentionally exclude stories about LGBTQ couples, then actors, advertisers, cable and streaming platforms, and production companies should take note and seriously consider whether they want to be associated with a network that holds exclusion as one of its values,” Ellis said.
Siwa wrote Tuesday on Instagram, “honestly, I can’t believe after everything that went down just a few months ago, that she would not only create a movie with intention of excluding LGBTQIA+, but then also talk about it in the press. This is rude and hurtful to a whole community of people.”
In July the dancer, 19, branded the “Full House” actor, 46, the “rudest celebrity” she’d ever met. Siwa — who told the world she was gay in January 2021 — said that when she was 11, Bure turned down her request for a photo at the 2016 “Fuller House” premiere party.
Bure allegedly said “Not right now” and then proceeded to take pictures with others. Bure said she apologized to the “Dance Moms” alum, not realizing that her offhand comment had such a lasting effect on Siwa.
The WSJ reporter asked Bure whether GAF’s holiday-movie formula would include same-sex story lines, eliciting her “no” answer.
“One Tree Hill” actor Hilarie Burton Morgan on Monday called Bure a “Bigot” on social media and lashed out at Bill Abbott, chief executive at GAF parent Great American Media, who told WSJ, “It’s certainly the year 2022, so we’re aware of the trends. There’s no whiteboard that says, ‘Yes, this’ or ‘No, we’ll never go here.’”
“I don’t remember Jesus liking hypocrites like Candy,” Morgan tweeted. “But sure. Make your money, honey. You ride that prejudice wave all the way to the bank.”
She had previously tweeted, “Now they’re just openly admitting their bigotry. I called this s— out years ago when Abbott was at Hallmark. Glad they dumped him. Being LGBTQ isn’t a ‘trend’. That guy and his network are disgusting. You too Candy. There is nothing untraditional about same-sex couples.”
The Supreme Court made same-sex marriage legal in all 50 states with the Obergefell decision in 2015. After years of airing holiday films with straight, primarily white lead characters, Hallmark aired its first “Countdown to Christmas” movie with gay leads in 2020.
Bure left the Hallmark Channel in April after years of Christmas-related stardom to become chief creative officer at GAF, which the WSJ described as “an upstart cable channel that is positioning itself as the God-and-country alternative for holiday entertainment.”
“My heart wants to tell stories that have more meaning and purpose and depth behind them,” Bure told the newspaper. “I knew that the people behind Great American Family were Christians that love the Lord and wanted to promote faith programming and good family entertainment.”
Representatives for Bure did not respond immediately Wednesday to the Los Angeles Times’ request for comment.
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