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The Canberra Times
The Canberra Times
National
Andrew Brown

Canberra landmarks to feature in new national tourism campaign

Images of Lake Burley Griffin will feature in the new national tourism campaign. Picture: Tourism Australia

Some of Canberra's most well-known spots are set to feature in a new multimillion-dollar national tourism campaign.

Hot-air ballooning over Lake Burley Griffin, the National Aboretum and Namadgi National Park are just some of the images from around the country being used as part of the $9 million campaign.

It will feature alongside other national landmarks such as the Great Barrier Reef, Litchfield National Park, Kangaroo Island and the Otways in a push to boost domestic travel, particularly in areas hit hard by a pause in international tourism.

Tourism Minister Dan Tehan said the new campaign aimed to encourage people to take a holiday around Australia for an extended period of five days or more.

"This new campaign aims to get Australian to travel further afield, take a longer holiday, and visit those parts of the country typically reliant on international tourism," Mr Tehan said.

"The net impact of Australia tourist spending in Australia was a positive benefit to the economy of around $7.5 billion in the December quarter, and in 2019, holidays of five nights or longer contributed $31.8 billion to the economy."

The new campaign will feature print and social media ads, along with a 90-second commercial fronted by Hamish and Zoe-Foster Blake.

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