When it comes to rolling out a decent Christmas ad, the British – read John Lewis and friends – don’t have it all (gift) wrapped up. French pay-TV provider Canal+ has a bit of a history of award-winning work (check this corker out featuring a bear, yes a bear, turned Hollywood director).
So why should someone consider the “gift” of a pay-TV subscription? Well it keeps on giving, doesn’t disappoint, and, like Ronseal, it does what it says on the tin. Not to give too much away, wait for the reveal, but check out this ad, by BETC Paris, called “Best Friend”.
