Canada's Globe and Mail has become the country's first major paper to adopt full colour on every page. And some pages are even printed on glossy, magazine-style paper rather than newsprint.
The innovation is accompanied by other changes. The paper has been slightly downsized and redesigned.
"This is where we think the future of newspapers is," said Phillip Crawley, the Globe's publisher and chief executive. "This is, to me, the equivalent of our iPad."
The Globe, which has a financial commitment of almost $2bn (£1.3bn) over 18 years to new printing presses, has recently returned to full control by the Thomson family, whose other holdings include Thomson Reuters.
It will be interesting to see how, or if, its competitors - the National Post and the Toronto Star - respond.
John Cruickshank, the Star's publisher, is sceptical about his rival's enthusiasm for ink on paper in an increasingly online world. He said: "That doesn't seem to be a big win for the future. I certainly wouldn't be tying up an immense amount of capital in improving print quality."
But the Globe and Mail has also been ahead in digital publishing. It has launched an iPad app while the other two are still preparing theirs.
According to the latest ABC figures, the Globe sells an average of 299,929 copies on weekdays and 369,450 on Saturdays. It does not publish on a Sunday.
Sources: New York Times/Globe and Mail
