The John Lewis Christmas advert 2021 has officially launched.
Those tuning into their television screens this morning will notice the heart-warming festive advert has dropped a week early.
Called the Unexpected Guest, the campaign appears to be inspired by E.T. The Extra-Terrestrial, and features a 14-year-old boy Nathan who spots a space traveller - Skye - crash-landing in the woods.
Skye has arrived at the height of festivities and Nathan introduces her to the traditions of eating mince pies and decorating the tree. You can read more about the John Lewis advert here.
Nathan also introduces Skye to the joy of thoughtful gifting by giving her his Christmas jumper.
In the Christmas advert the jumper lights up and sings, but you won't be able to get that exact item from John Lewis.
Explaining this on Good Morning Britain, consumer reporter Harry Wallop, said: "You can't buy one with a sparkly light because they say it's not very eco-friendly, so they're only selling one without the light."
But presenter Ben Shephard responded: "They need to find a more eco-friendly way of delivering on that because that's what everybody is going to be after."
Instead a version of Nathan’s Christmas jumper that he gifts to Skye is available in store and on johnlewis.com in mens, womens and childrens sizes (£14-£29).
John Lewis has said it will donate 10% of the profits for each jumper sold equally to its Give a Little Love charities FareShare and Home-Start UK.
The advert will also be easy to explore and shop on its website, as all the products featured in the advert are from John Lewis. Customers will be able to shop key scenes and make purchases directly from them. You can find the Christmas jumper here.
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