What’s your new year fashion resolution?
With ethical evolution and climate conscious trends taking meteoric rise, year of 2021 was somewhat setting narratives of diversity and loud societal issues. Mindsets, debates and directions started changing rapidly in the fashion world. We have entered yet another year of Covid variants such as omicron and delta with the industry fighting for the right balance of business in the 3rd wave battlefield. Another year of hope and challenges has kicked off at a time when the metaverse is predominantly overpowering all the future strategies and brands bringing more on board with diversity in their collection and making. As a buyer or individual, we often wonder how to shape up our mindsets with current running trends and sustainable lifestyle. Arguably the countries of high fashion businesses have seen the most promising yet crucial past few years, some of the big brands conquered major milestones for their contribution and awareness towards the global issues. Here are the highlights of mainstream standouts, one can personally choose creating a future roadmap to 2022 and its fashion goals.
Facebook chief executive Mark Zuckerberg gave birth to the term “metaverse” which overnight got popularised amongst the tech experts; already working to define their virtual world interaction through different online portals. Metaverse is basically a virtual world and being a monk of that virtual world is similar to using the onscreen strength in the most ethical and positive way when it comes to making right fashion choices. By making the ideal use of it and trying to avoid the negative loopholes of digital market, could be a resolution of its own, supporting benefits silently by avoiding the negative indulgence of social media masters.
As per the venture capitalist Mathew Ball, “The metaverse is an expansive network of persistent, real-time rendered 3D worlds and simulations that support continuity of identity, objects, history, payments and entitlements, and can be experienced synchronously by an effectively unlimited number of users. Each with an individual sense of presence.”
Mastering the monk strength of the metaverse when it comes to your fashion choices, can make some massive difference in one’s daily routine along with utilization of screen time, more effectively.
Circular synergy
Past couple of years circular economy has been at its prime and has seen some significant shifts in buyers thinking towards it. It offers alternative approach and supports climate change, biodiversity loss, fashion waste pollution while simultaneously boosting the green growth of our industry’s ecosystem. Adopting to circular fashion is a lofty ambition that will take some solid temptation control and smart buying for our daily consumption. If one can process a closed-loop system, material can be endlessly reused and clothes can be recycled constantly. Virgin raw sources can be saved regenerating natural system. Circular solutions in fashion buying will continue to scale up if consumers remain determined to align with circular synergy and principles.
Dishing out all the chemicals in materials is the slogan of today’s youth, strictly empowering only nature-based and fossil fuel-based fibres or fabrics. There is no perfect way of consuming more but changing the production system by supporting designs and creation coming from organic resources that yield more sustainable lower impact alternatives to existing conventional materials in 2022, which will likely see better choices such as spider silks to mycelium-grown leather. Fashion has seen fair share of new materials coming out of mushrooms, soybeans that aim to reduce carbon and improve consumption overall. We are likely to see employment of Gen-Z materials accelerate to set the tone for new technologies to encourage in terms of price, performance and aesthetics. Coming times will be only inclined towards brands and buying which comes from ethical awareness and harvesting local products in favour for the future.
Rightfully once said by Gianni Versace, “Don’t be into trends, don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live.”
While New York is on its way to make history with a fashion sustainable act by being the first one to pass legislation setting broad sustainability regulations for the industry, the fashion sustainability and social accountability act was unveiled; a bill that would make New York the first state in the country tapping right on climate change and holding the torch up for the rest of world. As a consumer when one gets fueled by shifting cultural values, consumption habits and emergence of online market space, demands of purchasing and selling would bring better values in green growth. Prioritising some strong and unwavering commitments which can achieve tangible progress in 2022 and beyond, will be ongoing during the post pandemic turbulence.
