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The Guardian - UK
The Guardian - UK
Technology
Neil McIntosh

Can corporates blog?

Once Google launched its own weblog, It was only a matter of time before this kind of piece would appear. As News.com reports, Google's discovered it can't say anything too controversial on its weblog. There's a big difference, they've discovered, between what you can post on your personal confessional, and what you can post on a corporate one - especially the blog of a company that's about to ask investors to make a significant, multi-billion dollar leap of faith.

I suspect this ties in with Danny O'Brien's brilliant essay from last year, public, private and secret, which does a great job of explaining the new importance of register in the blogging world. It could be that the corporate register just won't be very interesting at all.

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