Recent data from an ad tracking source reveals that the campaigns of Kamala Harris and Donald Trump have made strategic adjustments to their TV advertisements between August and September as they navigate the competitive race for the White House.
The focus of key issues such as abortion, immigration, and crime has shifted during this period. The Harris campaign has moved away from defensive ads highlighting the vice president's law enforcement background, while the Trump campaign has emphasized economic appeals, which align with the top concerns of voters in this election.
AdImpact, an ad tracking firm, monitors the issues referenced in broadcast TV campaign ads and tracks the financial investment behind these spots. By comparing changes over the past two months, it becomes evident how each campaign is customizing its message to resonate with the electorate. The data also sheds light on the allocation of campaign resources towards highlighting various issues.
