A petition has been set up to bring the speed limit down to 20mph along a busy main road in Bristol.
More than 360 people have so far signed the petition to reduce the speed limit along Hotwell Road.
Katy Grant - one of the campaigners to have set up the petition - said she lived very near the road and knew the area well, including the issues affecting it.
"This part of Bristol is one of the most polluted corners of the city and that [the speed limit] is part of it," the 48-year-old continued.
"It would reduce the pollution and contribute towards a healthier community.
"People are nervous about crossing the road and it would make the residents feel safer.
"It would be good for footfall and local businesses as well.
"I think it would make a big difference and would unlock some of the potential for the road to be a focus of the local community and bring more businesses.
"It is just a small step towards making the community more liveable."
The campaigner added bringing the speed limit to 20mph seemed very logical to her and that the road has potential to be of a different value to the local community.
Ms Grant - a Green Party councillor candidate for the Clifton ward - said a lot of roads in Bristol have had the speed limit brought down to 20mph, adding she didn't think bringing the speed limit down would have a significant impact on traffic.
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At present on busy days traffic is going at 20mph already, she said, and that is the speed limit when traffic reaches Anchor Road.
"We are trying to make communities more liveable," she continued. "At the moment, it [Hotwell Road] isn't reaching its potential.
"You have restaurants and pubs there, but it lacks that feeling of community - it feels intimidating.
"It isn't a destination road at the moment, but it is a very strategic road."
Ms Grant said that, at present, Hotwell Road gets people to places but that it had the potential to be a destination in itself like Whiteladies Road or Gloucester Road.
She added the aim of the campaign was to show how local people feel about it, adding a long-term goal would be to reduce traffic.
Bristol City Council was contacted for comment.
