Campaign targets youth to be kind and donate blood

Dr Lackana Leelayouthayotin and Thai Red Cross young ambassador Phusilpa 'Tao' Warinrak at a blood donation unit. photos courtesy of Suntory Beverage & Food Thailand

Suntory Beverage & Food (Thailand) together with the National Blood Centre, the Thai Red Cross Society launched the "BRAND'S Young Blood 2023" campaign. Now in its 23rd year, the campaign -- organised under the "Give Blood…Give Lives" concept -- invites the new generation especially university students to give the "gift of giving" by becoming new blood donors or making blood donations once every three months.

Other activities include songwriting, singing, lip-syncing and dance contests as well as a "TikTok Challenge" to win trophies, scholarships and other prizes. With roadshows and mobile blood donation centres located at academic institutes nationwide, the campaign expects to receive 90,000 donated blood units from across the country.

The "BRAND'S Young Blood 2023" campaign is also sending mobile blood donation units to various academic institutes and organising roadshow activities to raise awareness and to provide a space for university students to shine and be part of the campaign.

 

The launch of 'BRAND'S Young Blood 2023'.

Major activities include:

  Short songwriting contest on the topic of "Give Blood…Give Lives". University students aged 17-22 can use this opportunity to show off their songwriting skills by composing a song encouraging the young generation to make blood donations and to create the power of giving. The winner shall receive a trophy from HRH Princess Maha Chakri Sirindhorn, a certificate and a scholarship worth 30,000 baht as well as BRAND'S Essence of Chicken for one year of consumption. Entries can be self-submitted or sent by mail from Jan 5 to March 31, 2023. The winner be announced on May 31, 2023.

   "TikTok Challenge" dance contest featuring "Give Blood…Give Lives". University students aged 17-22 can showcase their dancing skills and creativity by singing, dancing or lip-syncing "Give Blood…Give Lives" and post it on TikTok to create public awareness of the importance of blood donations among the new generation. The winner shall receive a certificate and a scholarship worth 10,000 baht along with BRAND'S Essence of Chicken for one year of consumption. Applications can be sent by email via project.nbc@redcross.or.th. Entries can be posted on TikTok from June 1 to Sept 30, 2023. The winner will be announced on Nov 10, 2023.

Visit blooddonationthai.com and brandsworld.co.th or call 02-255-4567 and 02-263-9600 ext 1743 for more information.