A new campaign has been launched urging people across Perth and Kinross to support their local tourism industry by enjoying a day out.
The VisitScotland initiative highlights new places to explore as well as showcasing the many acclaimed attractions and locations that bring visitors from all over the world to Scottish shores.
The Now is Your Time campaign launched last week and will be live throughout the summer.
It will cover five themes, starting with a focus on days out before moving to short stays, city breaks, family gatherings and escape and connect experiences to benefit physical and mental wellbeing.
It is hoped the campaign will encourage people across the UK to discover all Scotland has to offer, supporting the recovery of tourism in a safe and responsible way.
With tourism worth more than £11.5 billion to the Scottish economy, supporting one in 12 jobs, the sector has been devastated by the COVID-19 pandemic.
Perth and Kinross locations that Visit Scotland have highlighted for the campaign include:
• The River Tay Public Art Trail, where 22 sculptures line the banks of the river which flows through the heart of the region and down through the centre of the city.
• The Cateran Ecomuseum, which is set in the beautiful and dramatic landscape of Cateran Country and encompasses millions of years of geological history and thousands of years of human history.
Scone Palace, Highland Safaris, Loch Tay Safaris and the Dunkeld House Tree Trail have also been selected as prime locations for the campaign.
VisitScotland regional leadership director Caroline Warburton said: “The COVID-19 pandemic has had a devastating impact on the tourism and events industry and we all have a part to play in helping it recover.
“ Perth and Kinross is home to some fantastic days out that suit all ages and interests, now is the time to get out and enjoy them.
“The Scottish tourism and events industry needs the support of people living in Scotland – we’re asking everyone to support the sector by taking days out and considering a staycation.
“A day out can be anything from visiting an attraction, enjoying a meal with family and friends or exploring somewhere new.
“VisitScotland is focused on the recovery of the industry, building a destination and visitor experience which allows tourism and events to flourish now and in the future.
“We’ll continue to work with, and support, businesses to ensure we rebuild this vital part of Scotland’s economy.”
