He's promised Gordon Brown a "bare-knuckle fight" over the NHS. He's told Tory critics such as Michael Ancram to keep their big mouths shut.
Amir Khan and David Cameron today.
Photograph: Andrew Parsons/PA.
And now, to cement his conversion to the Punch and Judy politics he once decried, David Cameron seems to have taken a quick boxing lesson from Olympic star Amir Khan.
After a fallow and boring period following Mr Brown's ascension to the throne - in which the Tories reverted to tiresome, bickering type - the attention-grabbing, media-savvy David Cameron we all know and love has returned.
First yesterday's ad campaign on Facebook - guaranteed to make news editors' eyes light up across the land, or rather across London - and now an eye-catching visit to the Gloves Gym in Bolton to launch his new national service plan.
At first glance Khan seems perfectly suited to teaching Cameron a thing or two about delivering a devastating sucker punch. The Olympic medal-winner - now turned professional - has just finished starring in Amir Khan's Angry Young Men, a Channel 4 series in which the young boxer takes mixed-up but promising kids under his wing and trains them for the ultimate challenge: taking on the clunking fists of a much more experienced fighter in one of the most intimidating rings in the country.
Whether Khan's driving habits will have an impact on the Tories' forthcoming review of environmental policy remains to be seen. Unlike the bicycling Mr Cameron, Khan is a keen driver, and currently faces charges after allegedly driving at 140mph along the M62.
