Cameo, the app that lets fans pay for personalized videos from celebrities, has hired a slew of new C-suite executives from media and tech companies, with plans to continue rapidly growing its employee base.
Why it matters: The company, which last year brought in roughly $100 million in video transactions, benefitted enormously from the pandemic-driven lockdowns. In 2020, it sold 1.3 million Cameo videos and doubled its employee base to 200.
- Because of the pandemic, the company says that more than half of the company will have never worked in a Cameo office by the end of Q1 2021.
Details: In addition to several other executives from companies like Instagram and Reddit, Cameo is bringing on ...
- Rob Post, formerly of Quibi, as chief technology officer
- Deb Schwartz, formerly of Bustle Digital Group, as chief financial officer
- Brian Frank, formerly of LinkedIn, as chief operating officer
- Melanie Steinbach, formerly of McDonald's, as chief people officer
Between the lines: The company's growth last year was reflected not just in revenue, but also in the expansion of its community of creators.
- In 2020, Cameo added 10,000 new athletes, actors, comedians, musicians, artists, activists and personalities, who together produced more than 30,000 hours of Cameo content.
- By the end of the year, the company says that more than 150 Cameo personalities were earning at least $100,000 per year.
The big picture: Nearly every major app geared towards content creators saw a significant boost in 2020, as more people were stuck at home and turned to social media creation to make money or find communities.
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