Calum Best had his fair share of controversy, but it looks like there's one more embarrassing moment that he couldn't get away from.
The reality star was left red-faced when Wayne Lineker posted a snap of the pair with their genitals stuffed inside a sock as part of a 2014 social media charity campaign aptly titled #C*ckinasock.
Wayne had been keeping the picture up his sleeve, so to speak, sharing it with an monkey emoji hiding its face as part of a throwback to raising £2,000 for men's cancer awareness.
But it seems Calum wasn't best please about the cringey moment, writing underneath Wayne's post alongside several crying-laughing emojis: "FOR F*** SAKE MATE"
Wayne replied: "Can you believe we even did this."
The #C*ckinasock stunt was supposedly the make version of the popular #nomakeupselfie which women around the UK helped to raise £8million for breast cancer care.
The sock concept which was started by a Get Your Sock Out, a group working to raise awareness for testicular and prostate cancer, wasn't met with the same enthusiasm.
The picture, which was flooded with rude comments from fans about their packages, also revealed a slightly less tattooed Calum.
Calum Best and Cally Jane Beech flirt outrageously during trip to Paris
Fans of the Celebs Go Dating star will be more familiar with his completely tattooed torso, which features a large Buddha design at his chest surrounded by a pattern.
The 38-year-old has transformed himself in the space of a few years, adding a set of bulging biceps and trimming back his long beard in favour of designer stubble.
Since appearing on Celebrity Love Island back in 2005, Calum has appeared in a host of reality shows, such as Famously Single in the US, Celebrity Big Brother as well as Celebs Go Dating.
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