Anyone bursting with ideas for original viral videos might like to take note of the 'Viral Grand Prix', which runs ahead of this year's Media Guardian Edinburgh International TV Festival.
Anyone can enter. Just record your video, upload it to the site before July 28 and then get as much traffic to it as you can before the festival starts on August 22.
Clips need to be under three minutes long and be pre-Watershed friendly, but the rules say entrants can "do whatever they like to drive traffic to the clips", which could be interesting.
The winner is the clip with the most traffic, and will be announced at the internet broadcast panel with Bebo's Evan Cohen, TV veteran Peter Bazalgette and Adam Buxton, the comic and occasional viral video sensation. And not forgetting Mr Holy Moly himself.
The prize isn't much other than glory, though you do get one of those trophies that no doubt resembles the gold-coloured plastic footballer awards from school days of old.
More about the festival at mgeitf.co.uk.
