Call the Midwife: a profession reborn

It used to be called the "Delia effect" when a TV programme had an effect on viewers' habits – buying a particular ingredient, for example, or kitchen gadget. BBC1's hit drama Call the Midwife has had a similar, but different consequence, leading to a rise in the number of people wanting to train to be midwives, reports the Sun. Applications are up nearly a fifth, apparently. No word on whether the number of people keen to invent a time machine to transport themselves back to the 1950s, when Call the Midwife is set, has increased by a similar amount.