Call for Sweden to ban 'sexist advertising'

A government report in Sweden has called for a ban on all advertising that could be construed as sexist because it "affects the shaping of people's identities and is counter-productive to society's goal of achieving gender equality." One of its authors, Eva-Maria Svensson, wants a new law in place by January 1 next year. The Association of Swedish Advertisers prefers self-regulation rather than a legal ban. (Via The Local)