Caitlyn Jenner was a hit on I’m A Celebrity… Get Me Out Of Here! during the 2019 launch - and some eagle eyed viewers noticed she paid tribute to son-in-law Kanye West as she made her entry to the show.
The 70-year-old former Olympian is one of the 10 contestants taking part in the latest series - but is still possibly best known for featuring on Keeping Up With The Kardashians.
After marrying Kris Kardashian in 1991, Caitlyn (then known as Bruce Jenner) became step father to Kardashians Kourtney, Kim, Khloe and Rob - before welcoming daughters Kendal and Kyle Jenner with Kris.
Kim, 39, married her third husband, 42-year-old Kanye West in 2014 - with the rap star known for both his music and his fashion designing.
Taking to the beach in Australia at the beginning of series 19 of I’m A Celeb, Cait sported a pair of trainers designed by Kanye - Yeezy’s (which cost hundreds of pounds) as she made her entrance.
The fashion choice didn’t go unnoticed by fans of the long running ITV reality show - with many taking to Twitter to point out the celebrity connection.
“Is Caitlyn Jenner wearing YEEZY’S on I’m a celeb,” gasped one impressed fan.
“Love how caitlyn jenner is wearing yeezy’s,” tweeted another.
While a third wrote: “Caitlyn Jenner wearing yeezy’s on #ImACeleb has made my day.”
Caitlyn’s journey on the show has been action packed so far - and it has only been one day.
Viewers saw the reality star legend arrive on a sandy beach via speedboat, parachute from a helicopter, and get stranded on Snake Rock with other suffering celebrities.
The suffering is going to get worse for the American star, however, as she was selected to be the first celebrity to face a bush tucker trial alongside Good Morning Britain star Kate Garraway.
I'm A Celebrity... Get Me Out Of Here! airs on ITV every night at 9pm.
