Cadbury to launch new range of vegan chocolate bars

By Daniel Morrow & Melisha Kaur

Cadbury has announced its first ever range of vegan chocolate bars - and Scots will be able to get their hands on them from as early as next month.

The chocolate giant will release the Cadbury Plant Bar bars in Sainsbury’s stores in November before they are rolled out elsewhere from January 2022.

Treats will come in two flavours - ‘Smooth Chocolate ’ and ‘Smooth Chocolate with Salted Caramel Pieces’

Bosses at Cadbury spent two years developing the bars, which are made with a blend of cocoa, almond paste and rice extract to emulate the smooth texture of the real deal.

A survey recently found that almost a quarter of vegans said that they missed the taste of a Cadbury Dairy Milk compared to other high street chocolates, the Mirror reports.

Accompanying the announcement of its new vegan chocolate bars, Cadbury issued an apology to plant-based Brits for taking so long to produce them.

The much-loved confectionary brand said: "Dear plant-based Britain, we're sorry.

"Sorry it's taken this long. Sorry it seemed like we weren't listening to your calls. Sorry for not being able to respond to the rumours. And sorry for all the other chocolate you've had to eat while you waited.

"We simply wanted it to be perfect. And, just as with plants, perfection takes time. But the Cadbury Plant Bar is finally ready.

"A delicious smooth chocolate without the "glass and half". We hope you'll agree it was worth the wait."

Michael Moore, Marketing Manager at Cadbury, said: "We’re delighted to finally confirm that the rumours swirling around Cadbury Plant Bar are true!

"We’ve worked hard to add this delicious, dairy-free option to our iconic range, and we can only apologise for making our fans wait," he added.

"Ensuring we deliver against our commitment to exceptional flavour has taken quite some time, but as of November, the wait is over."

Retailing at £2.50, Cadbury's Plant Bar will be available to buy in Sainsbury’s stores across Britain from November 2021 and newsagents and supermarkets nationwide from January 2022 onwards.

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