Cadbury has unveiled a new design but - whisper it quietly - it looks very similar to the old one.
In a cleaner image, the new logo lacks the thick lettering of the previous version, with a slightly modified tilt to the word 'Cadbury'.
But people have pointed out the changes don't really stand out reports Birmingham Live.
The chocolatier, based in Bournville, issued a statement over the revamp, claiming the new logo "puts the humanity back" into the design.
Cadbury says its logo has gone unchanged for 50 years.
The new logo will appear in Australia next month, and in the UK in 2021.
It is based on the signature of William Cadbury, grandson of John, who established the firm way back in the 1820s.
Cadbury, now owned by Mondelez, has been slammed on social media over the new logo, though.
One branded it "fruit and nuts", but Cadbury said: “Dairy Milk is the nation’s favourite chocolate brand with a rich heritage and feeling of nostalgia.”
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Cadbury said the change will make bars "look and feel more natural, authentic and high quality."
In a statement to Bristol Live a Cadbury spokesperson said: "The Cadbury logo redesign is part of a much wider brand refresh which began over a year ago and touches all Cadbury visual assets."
