When you tuck into that chocolate this evening, take a moment to think about whether you're doing it....correctly.
Because according to Cadbury, there may be a problem, and it's been going on for years.
It says many of us have been storing its beloved products wrongly all that time.
The chocolate maker, which is a regular fixture in any convenience store, supermarket or corner shop, has some advice for us, Birmingham Live reports.
Namely: stop storing its iconic products in the fridge.
If you’re partial to sticking a Milk Tray or a Creme Egg in the fridge when you buy it, well, the company has some stern words for you.
You see, some like their chocolate to have a good snap, meaning refrigeration is key - but Cadbury reckon it is best stored in a cool place. This does not mean your fridge.
When thousands queued for the Orange Twirl:
So, is it fridge or cupboard? What do you think?
Keep it housed in a cupboard, away from sunlight, for a smoother and meltier texture, the company advises.
Cadbury used its Twitter account to confirm whether its punters should be keeping bars in a fridge or a cupboard, telling a curious social media user: “Chocolate should always be stored in a slightly cool, dry, dark place such as cupboard or pantry at temperatures less than 21°C to ensure the quality isn’t compromised.”
Cadbury’s confirmation left many shocked, with many admitting they had been eating chocolate wrong for years and years.
It’s not too late to change, though.
