Chocolate brand Cadbury has unveiled a new design but it looks almost the same as the older version.
The thick lettering of the previous version has been replaced with cleaner lines and a slightly modified tilt to the word 'Cadbury'.
But people have pointed out the changes don't really stand out, reports Birmingham Live.
The much-loved chocolate maker, based in Bournville, Birmingham, issued a statement over the revamp, claiming the new logo "puts the humanity back" into the design.
It said: “Dairy Milk is the nation’s favourite chocolate brand with a rich heritage and feeling of nostalgia.”
Cadbury stated its logo had remained unchanged for 50 years and the newer version will first appear in Australia next month, and arrive in the UK during 2021.
It is based on the signature of William Cadbury, grandson of John, who established the firm way back in the 1820s.
The chocolate firm, now owned by global food giant Mondelez, faced criticism over the new logo on social media.
One person branded it "fruit and nuts."
Cadbury said the change will make bars "look and feel more natural, authentic and high quality."
A spokesman said: "The Cadbury logo redesign is part of a much wider brand refresh which began over a year ago and touches all Cadbury visual assets. The cost of this work to the UK market was nowhere near the £1million figure that has recently been suggested and reported in the press."
