Chocolate lovers have been ridiculing Cadbury following the launch of their latest creation.
The company have released a brand-new Unity bar which combines four different types of chocolate - dark, blended, milk and white.
Currently the product is only available in India, where it was released to mark the country's Independence Day and 'celebrate diversity'.
But that hasn't stopped people from all across the world wading into the discussion about the controversial chocolate bar, reports BirminghamLive.
Sarcastic social media users have flocked to Twitter and Facebook to share their thoughts on the sweet treat.
Many have cheekily thanked the Birmingham-based company for 'solving racism', with the same joke being made over and over again.
One person said: "If only at some point in the last 72 years, someone had thought to launch a four-in-one chocolate bar, all of india's religious, cultural, caste and linguistic issues would have gone away."
Another wrote: "I ate a Cadbury unity bar and POOF! Racism gone!"
A third proclaimed: "It's ok racism is over everyone as Cadbury has brought out a UNITY bar."
Someone else pointed out that if the company really wanted to promote diversity, they should have "mixed up" the different types of chocolate instead of separating them.
"Damn, they solved racism," added a fourth user.
Following the backlash, a spokesperson for Cadbury shared a comment on Twitter, responding to some of the criticsm.
They said: "Cadbury has always been a progressive brand that spreads the message of goodness, whether it is through its products or brand campaigns.
"Our intention was to tell the tale of 'unity in diversity' through the limited edition Cadbury Unity bar launched in India to mark the country's 73rd Independence Day.
"We appreciate your feedback and have passed this onto our team in India."
