As part of their 24-hour UK live stream, Cadbury is calling upon brave chocolate lovers to come on the show and try some unusual Creme Egg recipes.
According to Birmingham Live, the live stream will take place in London next week (23 January) and will promote the confectionery company's new video platform- Eatertainment.
It's aiming to be the longest social eating live stream.
Eatertainment was launched by multinational confectionery company Mondelez earlier this month.
Mondelez owns Cadbury, the iconic chocolate firm founded in the UK and responsible for a range of yummy snacks, from the Creme Egg to the humble Dairy Milk bar.
Visitors to "Eatertainment live!" will have the opportunity to appear in their own Creme Egg movie; they can also take part in the live broadcast that will be available on social media platforms.
Raphael Capitani, brand manager at Cadbury Creme Egg, said: "We’re truly thrilled to reveal this 'egg-citing' Eatertainment platform, turning the Cadbury Creme Egg eating experience into entertainment. Through this launch and our real-life feast, we’re offering people the chance to be the star and show the world their own and ‘egg-centric’ ways of eating a Cadbury Creme Egg."
