Cadbury is set to relaunch a classic chocolate bar after a Facebook campaign.
The confectionery giant has confirmed the return of the 1970s favourite 'Old Jamaica' under the Bournville brand, as reported in the Mirror.
The iconic chocolate bar, which features rum and raisin in dark chocolate, has made several appearances as a limited edition after it fell out of fashion in the 1980s.
It was relaunched as one of the Cadbury's Dairy Milk 'classics' in 1987, and part of the 'World of Chocolate' range in the mid 1990s.
In 2010, it was released for a year as a limited edition as part of the Bournville range.
But a decade after, the brand will be released again in early 2020.
Bethany Wenn, Bournville Brand Manager at Mondelēz International, said: “We’re really excited to bring back the return of Bournville Old Jamaica bar.
“The relaunch highlights the increasing consumer demand to bring back retro flavours,” she added.
Bournville Old Jamaica will be available in 180g and 100g tablets, and will cost £2.04 and £1 respectively.
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