In an ever-changing geo-political and economic climate, the key to business success appears to be the ability to adapt.
Add into that the fast-paced world of tech and AI, and if you’re not ready for change, you’ll get left behind.
“AI is [such] an evolving ecosystem that companies are thinking through introducing a level of agility in their decision-making to give them the capacity to take on what AI is going to bring our way over the next while, without really, completely knowing what the answer is,” Jad Shimaly, global managing partner of client service at EY, told Euronews.
But as companies prepare for increased AI adoption and innovation, are their consumers happy with the risks they’re taking?
What does responsible AI look like?
The true definition of responsible AI appears to be somewhat up for debate, and that could have serious business consequences, according to EY’s latest Responsible AI Pulse survey.
“There seems to be a decent gap between C-suite expectations and understanding of what responsible AI and what the risk of AI is and what customer and consumer's expectations are,” Jad explained.
The survey highlighted that, in organisations that have already fully integrated AI, many C-suite leaders “have misplaced confidence in the strength of their responsible AI practices and their alignment with consumer concerns”.
This could lead to a reduction in consumer trust and a reduced competitive edge for the company, which is only set to increase as things like agentic AI become more prevalent.
“CEOs stand out as an exception — showing greater concern around responsible AI, a viewpoint that’s more closely aligned with consumer sentiment,” the report noted, however.
“One in five CEOs think that they have AI risk under control, while a third of their C-suite think that they have AI risks under control,” Jad told Euronews.
“So the CEOs seem to be a bit less comfortable that AI risk is being fully understood and mitigated than their C-suite.”
This difference in perception between CEOs and their senior colleagues is potentially linked to lower awareness levels or lower perceived accountability.
‘It may also exhibit an imperfect understanding of the true potential of AI,’ the survey added.
Jad was confident, however, that as regulations around responsible AI become clearer and more harmonised across the world, consumers will feel more assured that risks are being sufficiently mitigated.
Perception vs. Reality
Topics that incited different levels of concern between C-suite individuals and consumers included AI-generated misinformation, the use of AI to manipulate individuals, and AI’s impact on vulnerable segments of society.
Both sides weren’t hugely concerned by the idea of job losses, the topic where they aligned most.
The survey also found that companies still in the process of integrating AI were much more closely aligned with the level of concern of their consumers, compared to those who had already fully integrated AI.
“Just over half (51%) of [C-suite] in this group believe they’re well aligned — compared with 71% of [C-suite] in organisations where AI is already fully integrated across the business,” the survey stated.
Watch the video above to see more from the interview with EY’s Jad Shimaly.
