Restaurant chain Byron has commenced a drive to raise awareness of testicular cancer and highlight the importance of checking for warning signs at home.
The chain has partnered with Testicular Cancer UK and illustrator Josh McKenna, to create an easy four-step guide to self-examination, which will be wrapped around 100,000 burgers throughout April.
Much-loved Mac and Cheese Balls have also re-appeared on the menu - renamed as Mac and Squeeze Balls - and will be given out free with all orders to raise awareness throughout Testicular Cancer Awareness month.
With testicular cancer affecting approximately 2,500 men annually between the ages of 15-45, Byron’s ‘Mac and Squeeze Balls’ initiative will see 100,000 burgers served in the unique wraps throughout the month.
Simply add ‘Mac and Squeeze Balls’ to any online order, while dine-in customers just have to ask for a portion alongside their order.
Richard Danks, Byron’s brand director, said: “Checking yourself for signs of testicular cancer is so simple we've been able to demonstrate it using just two Mac and Cheese balls.
"We were shocked to hear the impact the pandemic has had on cancer screenings and diagnosis in the UK and thought we could use our platform to help spread the word. We hope to get 100,000 Brits to check their balls across the country this April.
"We're proud to be working with Testicular Cancer UK on this initiative - as well as raising awareness on the importance of checking yourself, they also offer round the clock support and guidance to anyone in need."
Phil Morris, founder of Testicular Cancer UK, added: “We’re proud to be partnering with Byron to drive awareness for testicular cancer throughout Testicular Cancer Awareness month, spreading the word on how best to check yourselves, and just as importantly, offering support and guidance to anyone in need.”
For more information on Testicular Cancer symptoms, treatment and support please head to Byron.co.uk/squeezeballs and Testicular Cancer UK.
