BuzzFeed is boosting its British editorial staff with the hiring of Richard James, deputy online editor at Metro.co.uk, as news editor.
His appointment takes BuzzFeed's London-based team up to 16, having been launched last March by a staff of just three.
According to the BuzzFeed UK editor, Luke Lewis, the site aims to take on around 10 more staff over the course of 2014, aiming for a team of around 30 by the end of the year.
He said the latest web traffic figures, for January, would show record results with 16m UK users. That is a rapid rise on the 10m reported in November.
Sources: Buzzfeed/journalism.co.uk