It's been a long time since I've had any cash, let alone any cash to buy a new car. I don't have a tendency to hang around car showrooms, nor do I watch car programmes on TV, so my little brain had a revolution yesterday when I was in a friend's very roomy vehicle and was informed that had he wanted to, he could have chosen to get an optional PlayStation incorporated into the body of the car when he bought his automobile.
A PlayStation. Not a GameCube, not an XBox, a PlayStation. How did Sony wangle that? A quick search on the Internet has produced a not-insubstantial list of cars with this little extra - none of which offer an option to the Sony machine.
What an exceptionally clever move on their part. They have truly infiltrated the nuclear family unit and situated themselves as an integral part in the hearts and minds of the modern mass market, even if it is just a distraction technique for little Johnny or Jane.
