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The Guardian - UK
The Guardian - UK
Lifestyle
Aletha Adu

Buy of the day: Leomie Anderson's anti-Trump hoodie

LAPP Grabs Back collection hoodie.
LAPP Grabs Back collection hoodie. Photograph: PR company handout

Certain numbers, words and phrases will always take us on a journey down memory lane. 9/11. WW2. 25/12. “Grab them by the pussy.”

Now the numbers 2016 have a place in history, marking the year anti-establishment groups obtained their voice. While the movement has drawn conflicting viewpoints on what makes it so good or so bad, Leomie Anderson has provided consensus within the fashion world. Her LAPP brand, which launched in September, consists of a blogging space and now a fashion collection that marks the empowering nature of the anti-movement.

Anderson said she hoped “the words LAPP will take women away from the spaces of misogyny, gossip, bad advice, and transport them into an uplifting community” to write articles and get their voices heard.

Yesterday, LAPP launched its second collection, Grab Back. The simple, slouchy yet sexy cotton hoodies come in black, grey and pink with the text: “THIS P***Y GRABS BACK” printed across the chest, as a direct condemnation of everything Donald Trump stands for. Although it may seem hypocritical that she has walked in the Victoria Secret fashion show for two years in a row, as a young black woman from south London’s Tooting in the white modelling industry, she wants marginalised groups to know how it feels to have a space in the mainstream.

Anderson added: “It’s important for women to feel as though they can be heard. We are often silenced or made to shrink ourselves to be accepted.”

Without uttering a word, this unisex hoodie condemns the way marginalised groups are ostracised while looking pretty cool under a padded puffer, or a military coat.

This hoodie speaks for you.

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